I think coke did a good job “personalizing” their cokes to draw more customers to their products, or at least help try to spark something new in the industry in soft drinks. People always like the idea of a new tactic. It was kind of funny to receive a coke with your name on it during the day. Plus, it makes for a good birthday present for some of your friends when I did it too. What I like most about it was it is personnel and at the same time you do not have to worry about overspending on your budget in helping making someone’s day special.