As a kid, Nike was always everywhere. The swoosh was easily recognized and they seem to be prevalent in every sport and activity offering great products in each. I have always liked wearing there products whether if it is playing golf, going for a run, working out, or anything active. Plus, Nike sponsors some of my favorite athletes in Tiger Woods and LeBron James, so choosing Nike products over there competition such as Adidas or Under Armour products are easier knowing my favorite athletes are using Nike. Nike is really smart in making sure they have the top athletes in every sport to keep their company producing year-in-and-year-out to beat out their competition.